Our Story

A legacy of bold artistry and craftsmanship spanning generations, from a landmark NYC store to a worldwide private studio.

1959

Famous Store With a Bold Reputation

C'est Magnifique was founded in 1959 by Alfonso Albrizio and became a landmark in NYC for sterling silver jewelry with an edge. The store quickly gained a reputation for bold, unconventional designs that pushed the boundaries of traditional jewelry making.
Located in the heart of New York City, C'est Magnifique became more than just a store—it became a cultural destination where artistry met rebellion, attracting musicians, actors, and free spirits who sought jewelry that expressed their unique identity.

1994

Beginning the Journey in Jewelry

Alfred Albrizio III began crafting jewelry in 1994 at his family's famed store, C'est Magnifique, learning design and fabrication techniques from his father and great uncle, specializing in designer skull jewelry.
Passion Meets Signature Artistic Style: Alfred III's passion for tattoo art and skull designs shaped his distinctive style, combining elegance with audacious creativity. His artistic designs blended artistry with bold legacy custom jewelry statement pieces, reaching an eccentric and unique clientele.

LEGACY

Celebrity Clients

Over the decades, Alfred Albrizio's jewelry has adorned some of the most iconic figures in music, film, and culture. From rock legends to Hollywood stars, our pieces have become symbols of authenticity and rebellion.

Notable Clients Include:
Johnny Depp, Iggy Pop, Madonna, Jimi Hendrix, Bob Dylan, Jerry Garcia, Bob Weir, Robert De Niro, Mickey Rourke, Jim Jarmusch, The Ramones, Matt Dillon, David Lee Roth, Kirk Hammett, Debbie Mazar, James Kohn, Josh Lucas, Patti Smith, Ralph Lauren, Indian Larry, Lenny Kravitz, Lisa Bonet, Axl Rose, Slash, Patti Smyth, Talking Heads (David Byrne), Mike Myers, Teresa Brewer, Cindy & Joey Adams, Stephen King, Tony Bennett, Motörhead, Thrill Kill Kult, The Blasters, Beat Farmers, David McCallum, Bette Midler, Cher, Carly Simon, Susan Sarandon, Gregory Hines, Marianne Faithfull, Teri Garr, Vernon Reid, Halle Berry, Lil' Kim, Drea de Matteo, Janeane Garofalo, Dean Winters, Handsome Dick Manitoba, Patrick Stewart, Kevin Cronin, Scarlett Johansson, Johnny Colt, Jerry Cantrell, Peter Marino, Miley Cyrus, Elliot Page, and Ewan McGregor.

2014 - PRESENT

Preserving the Craft Worldwide

After the store closed in 2014, Alfred III continued the legacy through a private studio, creating masterpieces for devoted clients worldwide. The tradition of bold, handcrafted jewelry lives on, with each piece maintaining the same uncompromising quality and artistic vision that defined C'est Magnifique.
Today, Alfred Albrizio operates as a boutique atelier, crafting custom pieces and limited collections that honor the family's 65-year heritage. Every skull, every engraving, every detail is executed with the same passion and precision that made the brand legendary.