Discover Our Story

Explore the legacy behind Sterling Assault and our craft.

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Beginning the Journey in Jewelry

Alfred Albrizio III began crafting jewelry in 1994 at his family’s famed store, C'est Magnifique, learning design and fabrication techniques from his father and great uncle, specializing in designer skull jewelry.

Famous Store With a Bold Reputation

C'est Magnifique was founded in 1959 by Alfonso Albrizio and became a landmark in NYC for sterling silver jewelry with an edge.

Celebrity Clients

Included Johnny Depp, Iggy Pop, Madonna, Jimi Hendrix, Bob Dylan, Jerry Garcia, Bob Weir, Robert Danero, Micky Rourck, Johnny Depp, Iggy Pop, Jim Jarmush, The Ramones, Matt Dillan, David Lee Roth, Kurt Hammet, Debbie Mazar, James Kohn, Josh Lucus, Patty Smith, Ralph Lauren, Indian Larry, Lenny Kravitz, Lisa Bonet, Axel Rose, Slash, Patty Symthe, Talking Heads- David Byrne, Mike Myers, Terresa Brewer, Cindy & Joey Adams, Stephen King, Tony Benett, Motörhead, Thrill Kill Cult, The Blasters, Beat Farmers, David McCallum, Bette Midler, Cher, Carly Simon, Susan Sarandon, Gregory Hines, Maryann Faithful, Teri Garr, Vernon Reed, Halley Berry, Lil' Kim, Drea de Matteo, Janeane Garolfalo, Dean Winters, Handsome Dick Manatoba, Patrick Stewart, Kevin Cronin, Scarlett Johanson, Johnny Colt, Jerry Cantrell, Peter Marino, Miley Cyrus, Eliot Page, and Ewan McGregor

Artistic Designs

Blended artistry with bold legacy custom jewelry statement pieces.

Vintage photo of a man wearing glasses and a knitted sweater.
Cozy antique shop named 'C'est Magnifique' with warm lighting and vintage items.

Passion Meets Signature Artistic Style

Alfred III’s passion for tattoo art and skull designs shaped his distinctive style.

Elegant Creativity

Combines elegance with audacious creativity.

Diverse Appeal

Reaches eccentric and unique clientele.

Preserving the Craft Worldwide

After the store closed in 2014, Alfred III continued the legacy through a private studio, creating masterpieces for devoted clients worldwide. Shop our collection and explore your options or reach out and let us bring your idea to life!

Browse Our Unique Silver Collection
Man with tattoos wearing a black shirt with 'Ag' logo outdoors.

Explore Our Creations